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BtoB

‘WSJ’ names Asmodeo-Giglio VP-publisher of new lifestyle magazine

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New York—The Wall Street Journal Thursday named Ellen Asmodeo-Giglio, VP-publisher of the Journal’s new lifestyle magazine, WSJ. , which rolls out Sept. 6. Asmodeo-Giglio spent 17 years at American Express Publishing, the last six as senior VP-publisher of Travel+Leisure Magazine. Most recently, she was a marketing consultant.

Her appointment was announced at a press conference Thursday morning in New York to introduce WSJ. “This is the first brand extension of The Wall Street Journal since Dow Jones & Co. was acquired by News Corp. and the first really big project,” said Michael Rooney, chief revenue officer of Dow Jones.

The publication will be launched as a quarterly and will go to a monthly frequency in 2009. Initially, its ad-to-edit ratio will be 50-50, Rooney said.

“B-to-b ads are welcome but we expect most ads to be b-to-c,” he said.

Tina Gaudoin, editor in chief of WSJ. , said the magazine will focus on luxury categories across the board, including automotive, fashion, travel and real estate.

—Matthew Schwartz

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