Her appointment was announced at a press conference Thursday morning in New York to introduce WSJ. ‚ÄúThis is the first brand extension of The Wall Street Journal since Dow Jones & Co. was acquired by News Corp. and the first really big project,‚ÄĚ said Michael Rooney, chief revenue officer of Dow Jones.
The publication will be launched as a quarterly and will go to a monthly frequency in 2009. Initially, its ad-to-edit ratio will be 50-50, Rooney said.
‚ÄúB-to-b ads are welcome but we expect most ads to be b-to-c,‚ÄĚ he said.
Tina Gaudoin, editor in chief of WSJ. , said the magazine will focus on luxury categories across the board, including automotive, fashion, travel and real estate.