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BtoB

WSJ Office Network, Bizo partner to retarget digital ads

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New York—The Wall Street Journal Office Network and b-to-b digital network Bizo have partnered to create an advertising platform that allows marketers to retarget viewers of office-based WSJON screens with ads served to their desktop browsers. WSJON delivers news from The Wall Street Journal along with advertising messages to flat-screen displays located in high-traffic office building locations. The WSJON/Bizo service also offers advertisers the opportunity to tag their sites for in-depth analytics, the companies said in a release.
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