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WSJ Online adds Media & Marketing edition

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New York--Dow Jones & Co. announced Thursday that it will launch next month the Media & Marketing edition of the Wall Street Journal Online.

The edition, which will be published daily, will be aimed at the advertising, marketing, media and entertainment industries.

“The Online Journal’s Media & Marketing edition will provide the Journal’s deep, authoritative coverage of advertising, marketing, media and entertainment, conveniently located in one place and updated 24/7,” said Todd Larsen, president of Dow Jones Consumer Electronic Publishing.

The Media & Marketing edition is part of Dow Jones’ strategy to leverage its content for niche audiences. Last year, it launched the Health Industry edition of the Online Journal, which a spokesperson for the company said boosted subscribers to the Online Journal and also increased page views of health and medical content “ten-fold.”

Separately, Dow Jones reported Thursday that, excluding special items, revenue declined 8.8% in the first quarter of 2003, with U.S. Wall Street Journal linage declining 11% in the first quarter, compared with the same period last year. Due in part to cuts in operating expenses, operating income rose 42.8% to $17.6 million in the first quarter.

“We continue to be hampered by the persistently difficult business and advertising environment, especially in our core financial and technology advertising segments, further exacerbated by the war in Iraq,” said Peter R. Kann, chairman-CEO of Dow Jones & Co., in a statement. “At the same time, however, we continue to invest in our products, improve our operating performance and control our spending, laying the groundwork for much better results--and stronger shareholder returns--as business recovers.”

--Sean Callahan

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