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WSJ Online launches campaign

Published on .

New York--The Wall Street Journal Online has launched a new TV, print and online advertising campaign.

The ads emphasize the Online Journal’s advantages over free business sites, pitting the subscription Online Journal against a fictitious free site called “Biz-o-rama.com.”

Baltimore-based advertising agency Trahan, Burden and Charles Inc. created the campaign, which is running on ESPN, Fox News and CNBC this week.

Online ads will appear on Motley Fool (www.fool.com) and Nasdaq.com. Print versions of the ad have appeared in The Wall Street Journal.

The "Biz-o-rama.com" site is at www.biz-o-rama.com.

--Sean Callahan

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