WSJ Online mulling premium content fees

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New York—The Wall Street Journal Online may begin a “premium initiative” in which high-value, niche information would be sold at a higher rate, according to Executive Editor Alan Murray, who revealed the plan in an interview with the Nieman Journalism Lab.

In the interview, Murray described the Journal’s philosophy of charging—or not charging—for online content. He said the most popular content was free in order to drive traffic. Narrower content that’s critical for executives to do their jobs is more likely to be kept behind a “pay wall,” he said.

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