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WSJ Online readies for ‘Open House’

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New York—The Wall Street Journal Online, the largest paid subscription news site on the Web, on Wednesday announced that it will hold an “Open House” from Nov. 7 to Nov. 12 in an effort to increase subscriptions and create new advertising opportunities.

During said period, nonsubscribers will be able to access the entire site with no subscription or registration required. Blue-chip advertisers will sponsor different days of the Open House, including Sprint Nextel, as well as another major b-to-b advertiser that Randy Kilgore, senior VP-advertising for Dow Jones Online, declined to name.

WSJ.com is promoting the Open House via an online ad campaign that will run in Dow Jones outlets, such as The Wall Street Journal and Barron’s, as well as more than a dozen Web sites, including Bloomberg, NYTimes.com, Reuters and Washingtonpost.com. WSJ.com now has 764,000 paid subscribers, an increase of 9% compared with 2004.

—Matthew Schwartz

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