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BtoB

WSJ Online readies for ‘Open House’

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New York—The Wall Street Journal Online, the largest paid subscription news site on the Web, will hold an “Open House” from Nov. 7 to Nov. 12 in an effort to increase subscriptions and create new advertising opportunities. During this period, nonsubscribers will be able to access the entire site with no subscription or registration required. Blue-chip advertisers will sponsor different days of the Open House, including Sprint Nextel, as well as another major b-to-b advertiser that Randy Kilgore, senior VP-advertising for Dow Jones Online, declined to name. WSJ.com now has 764,000 paid subscribers, up 9% from last year.
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