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BtoB

WSJ Online summaries available via Instant Messenger

Published on .

New York--As part of a growing effort to extend the reach of its brands, Dow Jones & Co. announced Thursday that The Wall Street Journal Online will make news summaries and stock quotes available to users of America Online’s Instant Messenger services.

Scheduled to debut Thursday, the new service allows AOL users to send an instant message to screen name "WSJOnline" to gain access to business news and stock quotes.

“We also hope to attract new subscribers by giving IM users an introduction to Journal content and driving them back to our paid Web site for full articles and in-depth coverage,” said Todd Larsen, president of Dow Jones Consumer Electronic Publishing, in a statement.

--Sean Callahan

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