Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


WSJ Online survey finds men and women research differently

Published on .

New York--Women are more likely to use search tools, and men are more likely to read technology news and opinion sections, according to research from the Wall Street Journal Online. The research, conducted during the month of August and based on subscriber registration data, examined how men and women searched for and accessed content while using the Wall Street Journal Online. The study also found that women are also more likely to read leisure content, and men are more likely to use the site's financial tools.
Most Popular
In this article: