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'WSJ' rolls out Facebook app

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New York—The Wall Street Journal has debuted WSJ Social, an app that allows users to read, share and comment on Journal articles within Facebook. Content available through WSJ Social includes articles and blogs from WSJ.com. For the first month of the beta launch, WSJ Social is available for free, courtesy of Dell Inc., the launch advertiser for the app. Following the introductory period, content within the app will be a mix of free and paid content. “We're breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform,” said Alisa Bowen, general manager of the Wall Street Journal Digital Network, in a statement.
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