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BtoB

Wunderman to advise Responsys

Published on .

Palo Alto, Calif.--E-mail marketing service company Responsys Inc. appointed Lester Wunderman, known to many as the "father of direct marketing," to its advisory board. The chairman emeritus of direct marketing agency Wunderman, a unit of Young & Rubicam Inc., will help Responsys "define industry best practices for online channel management," according to Responsys President-CEO George Wiedemann. Responsys provides companies with technology to manage e-mail marketing campaigns.
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