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Wunderman buys relationship marketing agency

Published on .

New York—Wunderman, a marketing services agency and division of WPP Group, announced it has acquired Shaw Marketing Group, a 4-year-old relationship marketing agency.

Financial terms of the deal were not disclosed.

The agency will be an operating division of Wunderman, New York, and will be renamed Shaw Wunderman. Richard Shaw, founder and president of Shaw Marketing Group, will remain as head of Shaw Wunderman.

—Carol Krol

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