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Wunderman media business becomes part of Mediaedge

Published on .

New York--In a move intended to better integrate general and direct media planning and provide a more neutral foundation for allocating media budgets, Wunderman's direct media business is being merged into media services agency Mediaedge:CIA Worldwide. Wunderman and Mediaedge are both units of The WPP Group plc, London. The move gives Mediaedge data analytics and measurement expertise, while providing Wunderman with Mediaedge's media resources. Wunderman Media Co-Directors Sheri Rothblatt and Gary Kagawa were promoted to managing partners, reporting to Mediaedge Executive Chairman Charles Courtier.
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