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BtoB

Wunderman orbits clients with 'solar system' strategy

Published on .

New York--Direct marketing agency Wunderman, a division of Young & Rubicam, announced it will rejigger its agency strategy by appointing a board comprising five of its executives to better serve client needs. The strategy promotes consistency and integration across database, promotions, account management and media channels such as direct mail and interactive. Wunderman dubbed the new model its "solar system" and said it puts clients at the center of the agency's "universe."
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