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BtoB

Wunderman turns 90

Published on .

LESTER WUNDERMAN, RENOWNED AS THE “FATHER OF DIRECT MAR- keting,” founder and chairman emeritus of ad agency Wunderman, celebrated his 90th birthday on June 22. “Lester is a living legend who has had a profound impact on all who have been fortunate to know him,” said Daniel Morel, chairman-CEO of Wunderman in a news release. Innovative marketing practices he and his team developed, such as loyalty rewards programs, magazine subscription cards and toll-free 800 numbers, transformed the advertising industry. In a 1967 address at the Massachusetts Institute of Technology, Wunderman defined the concept of direct marketing, and he nurtured the growth of the industry thereafter. He has received numerous accolades, including induction into the Direct Marketing Association's Hall of Fame in 1983. During birthday celebrations at the company's New York headquarters, Wunderman advised staff to “have curiosity, be professional and work with one another as a family so we can be the best agency for our clients.” —Tanya Meyer
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