×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

[x+1] updates demand-side platform

Published on .

Most Popular
New York—Marketing technology company [x+1] has updated its demand-side platform with new capabilities that optimize Facebook ads. [x+1]'s Origin demand-side platform now applies audience targeting, optimized buying and campaign optimization to Facebook's news feeds containing Page post link ads served through Facebook's FBX ad exchange. It also optimizes ads published via the PubMatic analytics and ad-serving platform, [x+1] said in a statement. In addition, the Origin platform now enables marketers to better optimize bids across various media channels using new Advanced Bid Optimization features in [x+1]'s Predictive Optimization Engine, the company said.
In this article: