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[x+1] updates demand-side platform

Published on .

New York—Marketing technology company [x+1] has updated its demand-side platform with new capabilities that optimize Facebook ads. [x+1]'s Origin demand-side platform now applies audience targeting, optimized buying and campaign optimization to Facebook's news feeds containing Page post link ads served through Facebook's FBX ad exchange. It also optimizes ads published via the PubMatic analytics and ad-serving platform, [x+1] said in a statement. In addition, the Origin platform now enables marketers to better optimize bids across various media channels using new Advanced Bid Optimization features in [x+1]'s Predictive Optimization Engine, the company said.
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