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BtoB

[X+1] upgrades display ad solution

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New York—Online targeting company [x+1] has enhanced its display ad performance solution with a new user interface and expanded analytics and reporting.

The company's Media+1 tool now offers better analysis of attributes that drive performance; reports to monitor budget allocation; and side-by-side comparisons of the performance of different strategies and sources, according to [x+1].

Another new Media+1 feature is the ability to integrate direct publisher media buys with real-time bidding or ad exchange-based buys.

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