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BtoB

‘Barron’s’ launches ad campaign

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New York—Dow Jones & Co.’s Barron’s has launched its first advertising campaign in about five years. The tagline is "Barron’s: See What Others Don’t." Advertisements for the recently redesigned publication have begun appearing in Barron’s and The Wall Street Journal, Dow Jones’ flagship. In the fall, ads are slated to appear in trade publications that focus on the media and advertising industries. Baltimore-based Trahan, Burden & Charles created the campaign.

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