Each breakfast event is expected to attract about 150 senior marketing executives. The discussion will focus on how to effectively use interactive marketing strategies such as e-mail, search, online advertising and Webcasts. Scheduled speakers for the San Jose event are: Jay Fiore, senior marketing manager at eBay Business; Scott Anderson, director-enterprise brand communications at Hewlett-Packard Co.; and Martyn Etherington, VP-marketing at Tektronix Inc. Scheduled speakers for the San Francisco event are: Bruce Shaw, director-global enterprise business development at AMD; Boyd Mark, trade marketing director at Microsoft Corp.; and Ken Woods, director-marketing at Genesys.
Information about the breakfast series is available at www.btobonline.com/calendar.cms.