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‘BtoB’ to host NetMarketing events in San Jose, San Francisco

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BtoB will host its NetMarketing Breakfast Series in San Jose on Oct. 25 and in San Francisco Oct. 27.

Each breakfast event is expected to attract about 150 senior marketing executives. The discussion will focus on how to effectively use interactive marketing strategies such as e-mail, search, online advertising and Webcasts. Scheduled speakers for the San Jose event are: Jay Fiore, senior marketing manager at eBay Business; Scott Anderson, director-enterprise brand communications at Hewlett-Packard Co.; and Martyn Etherington, VP-marketing at Tektronix Inc. Scheduled speakers for the San Francisco event are: Bruce Shaw, director-global enterprise business development at AMD; Boyd Mark, trade marketing director at Microsoft Corp.; and Ken Woods, director-marketing at Genesys.

Information about the breakfast series is available at www.btobonline.com/calendar.cms.

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