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BtoB

‘BusinessWeek’ adds BPA for circulation audits

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New York—In the midst of increasing concern in the print industry over circulation data and rate base accuracy, BusinessWeek on Thursday announced it has selected BPA Worldwide to audit its circulation.

BusinessWeek will also continue to be audited by BPA competitor Audit Bureau of Circulations—an unusual move among major magazines.

BusinessWeek said that adding the BPA audit will improve its timeliness in providing circulation data to its advertisers, because BPA completes 97% of its magazine audits within six months of circulation statement filings." We would like to see faster disclosure and verification of circulation data," said Tom Masterson, VP-worldwide circulation director at BusinessWeek, in a statement.

—Carol Krol

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