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‘CFO’ to launch first integrated campaign

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New York—CFO magazine is set to launch its first integrated advertising campaign next week. The campaign, which is aimed at marketers, will appear in Advertising Age, BtoB (which publishes this newsletter), Media Post and other marketing-oriented properties.

CFO, which is owned by the Economist Group and has a circulation of 450,000, said the campaign emphasizes the increased role that chief financial officers play in business today. The tagline of the ads is, "It doesn’t happen until our readers say yes."

One headline in the campaign reads, "Some readers influence important decisions. Ours make them."

The magazine ranks No. 1 in composition of C-level executives, according to Intelliquest’s 2004 business influencer study.

—Sean Callahan

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