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BtoB

‘Crain’s New York Business’ Web redesign brings more advertising, visitors

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New York—Crain’s New York Business, a sibling publication to BtoB, said the August redesign of its Web site has paid off with online campaigns from HSBC and Monster.com that are slated to run in the fourth quarter, according to Marc Minardo, the magazine’s Internet manager. The redesign included eliminating clutter from the site and changing the URL from crainsny.com to newyorkbusiness.com. The revamped Web site has doubled its unique visitors, total visits and page views, Minardo said.

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