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BtoB

‘Directional media’ projected to grow; led by local search

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Princeton, N.J.—Yellow pages, local search and classified advertising revenue—so-called “directional media”—will hit $119.8 billion globally in 2010, up from $109.2 billion in 2005, according to a forecast released Wednesday by The Kelsey Group. Global local search—including Internet yellow pages, local search and wireless—will increase 30.5%, from $3.4 billion in 2005 to $13 billion in 2010, according to the report.

Global print yellow pages revenues, measured at $26.3 billion in 2005, will increase 1.5% to $28.4 billion in 2010; global classified advertising revenues will decrease 0.2%, from $79.5 billion in 2005 to $78.5 billion in 2010, according to the report.

—Carol Krol

 

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