Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


‘Financial Times’ adds microsite

Published on .

London—The Financial Times has launched FT Alphaville, a microsite of FT.com aimed at finance executives working in hedge funds, private equity and investment banking. Features of FT Alphaville include the “6am cut,” a daily e-mail featuring key financial news items, and a rolling financial blog offering real-time news, analysis and commentary written by Paul Murphy, an FT associate editor. The name of the site is derived from "Alpha," meaning absolute returns, indicating an extra return on investment above and beyond industry benchmarks.

Most Popular
In this article: