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New ‘Hollywood Reporter’ feature will track Internet ‘buzz’ in media and entertainment

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Los Angeles—The Hollywood Reporter announced the debut of a print and online feature, called “Net Effect,” designed to help media and entertainment professionals track buzz, usage and traffic trends on the Internet.

“Net Effect” will draw on resources from the publication’s parent company, VNU Group, using data from VNU’s Nielsen BuzzMetrics, Nielsen//NetRatings and Nielsen Mobile units.

Charts will detail the most-visited Web sites of the week, including top brands and parent companies as well as top broadcast media destinations. It will appear on Mondays in The Hollywood Reporter print edition and continually on www.hollywoodreporter.com. It debuted this week to coincide with the International Consumer Electronics Show in Las Vegas.

—Matthew Schwartz

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