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BtoB

‘International Herald Tribune,’ ‘New York Times’ merge sales teams

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Paris—The International Herald Tribune and The New York Times Tuesday announced plans to integrate their sale operations globally, effective Jan. 1.

Jean-Christopher Demarta, currently IHT’s advertising director for Europe, the Middle East and Africa, will take on the role of International advertising director for the New York Times Media Group. The group has regional sales offices in France, Germany, Hong Kong, Switzerland and the U.K.

“With accelerated media fragmentation, international marketers are demanding an integrated global approach and the convenience of one local point of contact,” said Demarta in a news release.

In January, Times Co. bought out the Washington Post Co.’s 50% stake in IHT for $65 million, giving Times Co.  full ownership of the newspaper.

—Matthew Schwartz

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