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BtoB

‘Network World’ debuts STAR Report, new online ad tool

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Southborough, Mass.—IDG Corp.’s Network World announced the launch of the Strategic Tabulated Advertising Results (STAR) Report, which is designed to give marketers a detailed view of how their ad campaigns are performing.

Phase I starts with reports to marketers and agencies on banner programs running on NetworkWorld.com or in Network World’s e-mail newsletters. Phase II, rolling out in the next few months, will incorporate the rest of Network World’s online products, which include a white paper program, executive guides and webcasts.

—Matthew Schwartz

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