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BtoB

‘Spam,’ ‘junk’ e-mail buttons preferred method to unsubscribe from commercial e-mail

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New York—Despite the fact that 70% of users say they trust hitting the unsubscribe button, close to 37% of users click “spam” or “junk” e-mail buttons in their in-box as a way to unsubscribe to commercial e-mails they had asked to receive, according to Return Path. The findings came from a survey of 2,035 consumers about their e-mail habits. The survey also found that 44.5% of consumers do not actively use a spam filter to filter spam.

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