May 9, 2005
New York—The Wall Street Journal announced Sunday that it will begin publishing its European and Asian editions in tabloid format rather than broadsheet, beginning Oct. 17.
Dow Jones & Co., the newspapers’ owner, said that it expects to save $17 million annually beginning next year due to reduced production costs associated with the smaller size.
The Journal also said it will offer color advertising positions on the front page of its European and Asian editions.
The Asian Wall Street Journal will be renamed The Wall Street Journal Asia. The Wall Street Journal Europe will continue with its same name.
Related to these changes, the Journal said Frederick Kempe, editor and associate publisher of The Wall Street Journal Europe, will return to New York effective Aug. 1, in the new post of assistant managing editor-international. Raju Narisetti, currently managing editor of The Wall Street Journal Europe, will succeed Kempe as editor.