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BtoB

‘Wall Street Journal’ opts for consistent advertising well

Published on .

New York—Dow Jones & Co.’s Wall Street Journal announced Tuesday that the newspaper will have a consistent advertising well on pages A2 and A3 that is intended to offer advertisers better visibility in an "uncluttered environment."

The Journal also announced an expanded "Personal Journal" section, which will now include "Personal Finance Wednesday," offering advice for high-net-worth individuals. The section will also include "Home and Family Thursday," offering coverage of home entertainment technology.

—Sean Callahan

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