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BtoB

‘New York Times’ ad revenue drops 3.3% in July

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New York—The New York Times Co. said Tuesday that its July ad revenue fell 3.3% compared with the same month last year, while overall revenue decreased 1.8%. For the New York Times Media Group, which includes the flagship New York Times and NYTimes.com, ad revenue fell 4.6%. Softness in studio entertainment, corporate and national automotive advertising offset growth in the banking, fashion and financial-b-to-b/insurance ad categories.

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