New York—Hoping to offer advertisers better penetration rates in the New York market, The New York Times and Metro International S.A. (Metro) on Friday announced an agreement for the Times to distribute classified advertising through the New York edition of Metro. The ads will start running in late summer.
The two publications have a combined weekday readership in the New York area of more than 2.2 million. The Times and Metro will share revenue generated through the agreement, which covers classified advertising in the recruitment, real estate, automotive and general-merchandise categories. Metro New York was launched in 2004 and delivers the youngest audience of all dailies in New York, targeting an average 36-year-old reader with average household income of more than $87,000, according to the Times.