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BtoB

Xchange to release real-time CRM

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Boston--Hoping to make a splash before the Direct Marketing Association's 83rdAnnual Conference & Exhibition, scheduled to begin Saturday in New Orleans, Xchange Inc. will announce Tuesday the availability of Xchange Real Time. The new software allows for real-time customer information to be gathered and acted upon within its customer relationship management system. The product marks one of the first major steps by a CRM vendor to accommodate live interaction within a CRM suite. The product will be demonstrated at the DMA show.
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