Agency: Y&R, New York
Quick chase: Xerox's value proposition is brilliantly captured with the colorful image of a hotel bellhop pushing a luggage cart stuffed with a chaotic jumble of invoices and folders. The photo illustrates how Xerox has automated Marriott Hotels & Resorts' global invoice process. States the copy: "Now their 11 million invoices take less time to manage, and less space to archive. Which gives Marriott more time to focus on serving their customers."
Clue: Customers appreciate it when a vendor can make an unsightly problem disappear. Xerox, in essence, takes this mess straight to the shredder.