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Xerox launches global ad campaign

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Stamford, Conn.--Xerox Corp. this week launches a multimillion-dollar global ad campaign designed to showcase its portfolio of services for improved business communications. The TV and print campaign was developed by Young & Rubicam Advertising, New York, and has the tagline, "There's a new way to look at it."

Three TV spots feature Xerox print applications including print-on-demand publishing, one-to-one marketing communications and office color printers. TV ads will launch Jan. 24 during the Phoenix Open golf tournament, with major exposure planned during the 2002 Olympic Winter Games on national broadcast and cable TV.

Print ads showing actual business customers using Xerox products for specific applications will begin Jan. 29 in publications including BusinessWeek, Forbes and The Wall Street Journal. Xerox clients featured in the ads are Wellmark Blue Cross and Blue Shield, Honeywell International Inc., Principal Financial Group, Edward Jones, British Telecom and Pfizer Canada.

The campaign is designed to build the Xerox brand in 2002 and focus on high-growth print applications for businesses.

--Kate Maddox

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