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BtoB

Xerox set to launch branding campaign

Published on .

Las Vegas—Xerox Corp. said Wednesday that it will launch an advertising campaign designed to bolster the fastest-growing segment of its business: consulting services.

The ad campaign, which kicks off in early April, will feature a print, broadcast and online ads designed to position Xerox Global Services as the “premiere consulting and outsourcing” partner for document management, according to a news release.

Ads will run in several publications, including CIO, CFO and Harvard Business Review, as well as on such Web sites as businessweek.com, economist.com, ft.com and nytimes.com. Xerox is also running two TV spots on the theme of affordable color copiers for both large and small businesses.

One print ad spotlights a team of Xerox consultants under the banner “We Find Millions.” It focuses on document assessment services that result in millions of cost savings for such companies as Owens Corning and InterContinental Hotels Group.

—Matthew Schwartz

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