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BtoB

Xerox to sponsor U.S. Open

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White Plains, N.Y.—Xerox Corp. announced Monday that it has agreed to a five-year partnership with the U.S. Tennis Association to sponsor the U.S. Open and Arthur Ashe Kids’ Day Presented by Hess. The sponsorship will start next year. The deal included television advertising, a presence on USOpen.org and signage at the tournament. Xerox also said that its technology will be a part of “tournament operations, business operations and the U.S. Open Media Center.”
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