Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Xerox unveils new brand identity

Published on .

Norwalk, Conn.—Xerox Corp. has unveiled the most significant transformation of its corporate identity in the company's history.

The new brand identity is designed to reflect Xerox’ customercentric orientation in its products and services to meet the needs of businesses.

Its new logo includes a lower-case treatment of the Xerox name and a sphere-shaped symbol that incorporates an X, representing Xerox’s connections to its customers.

The new identity will be incorporated into Xerox's marketing and media programs.

—Kate Maddox

Most Popular
In this article: