XM Satellite Radio partners with Google dMarc advertising network

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Mountain View, Calif.—Following months of trials, online search engine Google Wednesday announced a deal with XM Satellite Radio to make its commercial advertising available on XM’s non-music channels.

Under the deal, Google’s AdWords’ customers will be able to use the dMarc media network ( to place terrestrial and satellite radio ads once the platform is integrated into AdWords. The integration is planned for the fourth quarter.

Google acquired dMarc in January.

—Matthew Schwartz

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