×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

XM Satellite Radio partners with Google dMarc advertising network

Published on .

Mountain View, Calif.—Following months of trials, online search engine Google Wednesday announced a deal with XM Satellite Radio to make its commercial advertising available on XM’s non-music channels.

Under the deal, Google’s AdWords’ customers will be able to use the dMarc media network (www.dmarc.net) to place terrestrial and satellite radio ads once the platform is integrated into AdWords. The integration is planned for the fourth quarter.

Google acquired dMarc in January.

—Matthew Schwartz

Most Popular
In this article: