Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


xxxSpecial Report: Events endure

Published on .

Conferences and events, disproportionately affected by teh events of Sept. 11, 2001, and the decline in business travel, are making a healthy comeback. But the revival is distinguished by a shift in emphasis: marketers are demanding much more accountability from the events, whether they create them or attend them as exhibitors.


Most Popular
In this article: