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BtoB

xxxSpecial Report: Events endure

Published on .

Conferences and events, disproportionately affected by teh events of Sept. 11, 2001, and the decline in business travel, are making a healthy comeback. But the revival is distinguished by a shift in emphasis: marketers are demanding much more accountability from the events, whether they create them or attend them as exhibitors.

http://www.btobonline.com/cgi-bin/article.pl?id+13139

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