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BtoB

Y&R to acquire SicolaMartin

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Austin--Y&R Advertising, a division of Young & Rubicam Inc., said it has agreed to purchase b-to-b marketing agency SicolaMartin for an undisclosed sum. SicolaMartin, whose clients include Novell Inc., Compaq Computer Corp., StorageTek and Vignette Corp., will keep its name and operate as a wholly owned subsidiary of Y&R. Founders and partners Tom Sicola and Steve Martin will continue to lead the agency in their roles as president-CEO and senior VP-executive creative director, respectively.
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