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BtoB

Y&R hires creative duo

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San Francisco--Young & Rubicam San Francisco has hired Brad Berg and Scott Larson, both as exec VP-exec creative director. Berg and Larson have worked together as creative partners for 13 years, most recently at XL, a San Francisco agency they founded in 2002. Previously, they worked at Foote Cone & Belding, San Francisco, each with the title of senior VP-group creative director. In their new positions, they will oversee all creative work for Y&R SF and the agency's sister direct marketing agency, Wunderman.
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