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BtoB

Y&R names chief of direct marketing unit

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New York--Young & Rubicam Inc. named Daniel R. Morel chairman-CEO of Impiric, Y&R's burgeoning direct marketing agency. Morel was previously the CEO of The Sales Machine, a marketing services unit of Euro RSCG Worldwide. Impiric provides customer relationship management services to such companies as IBM Corp., AT&T Corp. and Ericsson, and has 4,000 worldwide employees.
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