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BtoB

Y&R names Thompson global planning director

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New York—Y&R, New York, has hired Sandy Thompson as global planning director. Thompson was previously global planning director at Saatchi & Saatchi, New York. In her new role, she will be responsible for agency planning and strategy to help clients build their brands. She assumes the duties previously handled by former Global Chief Insights Officer John Gerzema, now president of BrandAsset Consulting, Y&R’s global brand strategy firm.
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