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BtoB

Y&R San Francisco selects Blue Martini for test-marketing software

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San Mateo, Calif.--Young & Rubicam Inc., San Francisco, has selected Blue Martini Software Inc. to provide test-marketing software to help it measure the effectiveness of branding, marketing and advertising campaigns. Using Blue Martini's software, Y&R will be able to conduct global virtual focus groups to identify the most effective creative messages before the media buy.
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