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BtoB

Yahoo’s billboard

By Published on .

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On the Beyond Madison Avenue blog, Dallas Baker questions Yahoo’s decision to take down an iconic billboard in San Francisco. The neon billboard, which first appeared 12 years ago at the height of the dot-com boom, helped burnish Yahoo’s image back in the day. There’s a movement afoot—including a Facebook page, of course, (oh, the irony)—to save the billboard. Baker sums up Yahoo’s decision to bring down the billboard this way: “But, that’s the thing about Yahoo; they think they’re in the Internet news, search, and whatever business, when they should be in the icon-building business.”
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