Sunnyvale, Calif.—Yahoo Inc. has acquired Ptch, whose mobile app enables users to merge photos and videos into movies with other mobile users. Financial terms of the deal were not disclosed.
“As part of the Yahoo team, we'll be able to focus our efforts and leverage our technology to make Yahoo's photo and video platforms the best in the world,” Ptch said in a statement. Ptch will be shuttered and its staff absorbed into Yahoo.
Yahoo has acquired numerous companies over the past year to boost its appeal to users and advertisers. Among the most recent
was social Web browser Rockmelt, acquired for its media and mobile technologies and expertise.