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Yahoo announces mobile partnerships

Published on .

Sunnyvale, Calif.—Yahoo announced that its mobile search product oneSearch will now be available to online publishers. Called Yahoo Mobile Publishers Services, it will allow publishers to include their content in Yahoo oneSearch. It will roll out in additional country and language versions over the coming months, according to Yahoo.

In addition, Yahoo announced it has partnered with MobiTV, a mobile and broadband TV and music company, for mobile advertising. Yahoo will be the ad network partner for MobiTV's mobile video advertising sales and delivery. Yahoo said the announcement builds on the launch of Mobile Publisher Services.

Separately, Microsoft on Tuesday announced that its IP Ventures will launch ZenZui, an independent company that it says aims to change the way people use mobile devices to access content.

ZenZui worked with IP Ventures to acquire the technology and assistance in securing venture capital funding to help launch the company, according to Microsoft.

Avenue A|Razorfish, Kayak.com, OTOlabs and Traffic.com are all participating in a trial of the technology.

—Carol Krol

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