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BtoB

Yahoo! begins licensing Internet broadcasting service

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Sunnyvale, Calif.--Yahoo! Wednesday unveiled Webcast Studio Professional, a platform that allows corporate users to create, edit, publish, manage and measure their own webcasts. Nine corporate customers, including Compaq Computer Corp. and Texas Instruments, have contracted to begin using the platform, Yahoo! said.

Webcast Studio Professional includes the entire suite of production and management tools used to broadcast thousands of corporate events each year by Yahoo!'s business communications unit, Yahoo! Broadcast Solutions.

According to Yahoo!, the self-service solution allows customers to manage and synchronize streaming media and related content; customize and brand user interface, registration and viewer surveys; create "scripts" of slides, images, polls and animation to accompany broadcast media; manage audience interactivity, Q&As and polls; create curricula, courses, test questions and roles for training events; view audience participation statistics and automatically archive to a video library.

Yahoo! Webcast Studio Professional has an up-front licensing fee of $250,000 and a fee of $2,000 to $5,000 per event, depending on volume.

--Ellis Booker

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