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BtoB

Yahoo! begins Web broadcasting push

Published on .

Sunnyvale, Calif.--Yahoo! Inc. has started a new Web broadcasting push, with software for the virtual conference and executive communication marketplaces. The move comes three months after Yahoo! launched Marketing Webcast Solutions, interactive software aimed at corporate b-to-b marketers.In the wake of the terrorist attacks, companies are cutting back dramatically on corporate travel.Yahoo!'s new virtual conferencing platform can be developed for either live or on-demand audiences, and can be accessed by thousands simultaneously. The executive communication software allows for critical corporate information to be delivered securely to internal audiences. Both platforms can be tailored by Yahoo!, within four hours of ordering, for a company's sales force, executive management team, partners or clients. In recent months, in a bid to offset its waning business-to-consumer business, Yahoo! has been building its b-to-b capabilities. On Aug. 20, it hired James Fanella, a Commerce One Inc. consulting vet, as senior VP-business and enterprise services, a new position.Yahoo! fired 12% of its work force, or 429 employees, in April. Its stock has been trading lately around $8 a share, off a 52-week-high of $112. http://www.yahoo.com --Philip B. Clark
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